Downloads

We have many of our classes available on audio 'wav' files, so you can learn at your own pace and on your own time. 

Please note, when you purchase an audio or video product, you will receive an immediate email confirmation of your order. Due to the size of these files, they are not an immediate download. A link will be sent separately to you within 48 hours of your purchase using YouSendIt for you to download your file(s). It's easy and there's no software to download.

This intermediate level course is based on sound principles, proven techniques and current real life examples from the art licensing trenches that artists who are already make a living know. Learn from both the licensor (agent/property manager) and licensee (manufacturer/retailer) perspectives and MAKE THE SALE!

This class was taught by two very experienced licensing industry veterans: J’net Smith, All Art Licensing founder/owner, with Dana Grignano, former Art Acquisition and Licensing Manager from Current.

Utilize your resources wisely and learn from those who have “done what they know; not just say what they know.” Dive into the ‘Manufacturer Mindset’ like never before and step by step, learn to turn your art into the collections that manufacturers will look twice at and then license without compromising your integrity!

Price: $85/USD

In this intermediate course, learn how to create and negotiate better business deals. This class was part of the National Graphic Artists Guild's Professional Practices Teleclass Program with reviews rating it as "fantastic" and "J'net's best class ever".

Audio download (1-1/2 Hours) and PDF Presentation Handout

Price: $65/USD

Learn how to create collections and use our 107 Templates to design products and presentations for manufacturers.

Price: $65/USD

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Presented by J'net Smith with special guest appearance by Tom Wilson, Internationally Syndicated Ziggy® Cartoonist

Learn how character licensing is different from art licensing and how you can develop and market your characters to maximize their full potential.

Audio Download (2 Hours) and PDF Presentation Handout

Price: $50/USD

Looking ahead, do you know which trade shows are most important to your business?

J’net discusses what shows are best for various types of business growth, and how to get the most from each trade show, whether you attend or exhibit. Then learn how to prepare for the shows, booth trips and tricks, plus exactly what do when you attend. In addition, she will explain how to create interest before the show and how to know if ‘it was a great show!’ This class will make you money AND save you money on trade show booths. Start the new year with a bang and a plan!

Topics include: Learn how to maximize your efforts attending a show – exhibiting at shows – marketing yourself before, during and after a trade show – post-show evaluation – how to follow up and more!

Price: $50/USD

Learn about art licensing and how it works.  This product contains an hour long audio file and a full presentation in handout format.

Price: $20/USD

Learn how to create collections and presentations that get your art noticed by manufacturers and retailers. This product contains an hour long audio file and a full presentation in handout format.

Price: $40/USD

Learn successful sales strategies for approaching manufacturers and retailers with your designs. This product contains an hour and a half long audio file and a full presentation in handout format.

Price: $40/USD

Learn how to negotiate and navigate the all-mighty licensing contract with confidence. This product contains an hour and a half long audio file and a full presentation in handout format.

Price: $40/USD

Sign up for PCLS 1-4 and get the best value on the 4-class series.

Price: $100/USD

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Legal Ease Copyrights teaches the essentials for establishing and protecting your art with copyrights, as well as the benefits and your responsibilities. This product contains an hour long audio file and a full presentation in handout format. When you order the product, the handout will be available to download immediately and the audio file will be sent to you separately via Pando (a free and reliable service for sending large files, such as this audio).

Audio Download (1 hour)

Price: $25/USD

Legal Ease Trademarks teaches the importance of protecting your work with trademarks, as well as how to decide when you need one and the essentials for getting them. When you order the product, the handout will be available to download immediately and the audio file will be sent to you separately via YouSendIt within 48 hours.

Audio Download (1 hour)

Price: $25/USD

Legal Ease Contract Language teaches you in plain English the meaning of the licensing terms that appear in contracts, as well as the difference between which terms are your business decisions and which must be included by your lawyer. When you order the product, the handout will be available to download immediately and the audio file will be sent to you separately via YouSendIt within 48 hours.

Audio Download (1 hour)

Price: $25/USD

Sign up for all three Legal Ease classes and get the best value on the series.

Price: $60/USD

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This audio download allows you to listen in on a "live" Q & A where artists ask the questions and J'net provides all the answers! Some of the questions answered and included on this audio download are shown below.

• How is a royalty divided if someone wants to license your art when it is seen in public elsewhere (e.g. a gallery)?
• What are pros and cons of creating your own products?
• What’s the process of finding companies and contacts that license art?
• What’s the protocol for sending out your designs?
• How many licensees can you have?
• Does licensing your art to multiple clients lessen the perceived value of your license?
• Why do some licensing agents take on so many new artists?
• What does a brand mean in art licensing?
• How important is it for your agent to have a trade shown booth?
• What’s the best way to move forward when you’ve experienced repeated rejections from clients?
• And more...

Audio Download (1 hour)

Price: $10/USD

This audio download allows you to listen in on a "live" Q & A where artists ask the questions and J'net provides all the answers! Some of the questions answered and included on this audio download are shown below.

• How do you protect a character you’ve created?
• What’s the best numbering system for your art collections?
• How do you market an extensive art library?
• How do you keep perspective and motivation when you read disheartening things about art licensing in blogs and media?
• What’s the best way to work with a manufacturer on a product prototype?
• When is the best time to supply a manufacturer with your high-resolution art?
• How do you market product line extensions when you already have product licenses?
• What’s the best use of limited marketing dollars?
• When is it necessary to create art licensing collections?
• And more...

Audio Download (1 hour)

Price: $10/USD

This audio download allows you to listen in on a "live" Q & A where artists ask the questions and J'net provides all the answers! Some of the questions answered and included on this audio download are shown below.

• What are private label products?
• What’s the general rule of thumb for formatting and sizing art for manufacturers?
• What would be the first 5 questions I ask a manufacturer if they express interest in using my artwork for licensing?
• What’s your take on Surtex this year?
• How was the mood at Surtex?
• What were the trends at Surtex?
• How do I negotiate a royalty with a major manufacturer that has licensed my designs for 30 years? They want to pay me a flat fee.
• When I copyright a “collection” of designs under one copyright, are they all covered?
• When creating seasonal art, how far in advance are manufacturers shopping for it?
• Which is more cost effective – attend big trade shows like Surtex or send professional packets directly to manufacturers?
• Are manufacturers seeking more “flat fee” licensing deals as opposed to royalty deals?
• How can I determine if I need an agent or not?
• And more….

Audio Download (1 hour)

Price: $10/USD

This audio download allows you to listen in on a "live" Q & A where artists ask the questions and J'net provides all the answers! Some of the questions answered and included on this audio download are shown below.

• Who dictates the color trends for the year?
• What goes into being an agent and how does one go about it as a career?
• What can I expect to be paid for the work I license?
• How important is it for me to have someone with licensing experience review contracts, in addition to my lawyer?
• How do I find manufacturers that license art?
• What’s the best way to show work from last year’s portfolio with my new work?
• How is a direct to retail licensing deal obtained?
• What is the starting point for getting into art licensing?
• Should I submit art to companies that hold cattle calls for art?
• What’s the best way to approach a non-profit for licensing my art?
• How can artists have lots of licensees in one category?
• What is a normal licensing contract length?
• And more...

Audio Download (1 hour)

Price: $10/USD

This audio download allows you to listen in on a "live" Q & A where artists ask the questions and J'net provides all the answers! Some of the questions answered and included on this audio download are shown below.

• What types of manufacturers buy the most licensed artwork?
• I haven’t landed a contract in two years What advice can you offer?
• What should I look for in an art licensing agent?
• What is the best way to approach manufacturers?
• How long do we have before the art licensing field becomes saturated?
• What's the best way a license contract when the term is coming to a close?
• How can I prevent my image from being lifted?
• Who determines color trends for the year?
• What do I do when compensation changes from royalties to a flat fee?
• How can an artist maximize time walking a trade show?
• How many collections does an artist need to start calling on manufacturers?
• How can an artist get health-care related work?
• What’s the bottom line financial difference between working with an agent vs. doing it yourself?
• And more…

Audio Download (1 hour)

Price: $10/USD

This audio download allows you to listen in on a "live" Q & A where artists ask the questions and J'net provides all the answers! Some of the questions answered and included on this audio download are shown below.

• What do you think are the main reasons artists don’t land an agent?
• Are there enough agents for all the artists that want one?
• How do you organize a licensor’s web site to appeal to manufacturers?
• As an artist, do I need a blog?
• How risky is it to do spec work?
• When signing licensing deals, should a press release be done for each company?
• If I don’t like doing borders and patterns, can I just do stand alone images?
• Is it possible to have too many collections?
• How ready for print does the art work need to been in your portfolio of samples?
• What are the traits to look for in a good manufacturing partner?
• What design and theme trends will be seen on product this year?
• How do I get started in art licensing?
• And more…

Audio Download (1 Hour)

Price: $10/USD

This audio download allows you to listen in on a "live" Q & A where artists ask the questions and J'net provides all the answers! Some of the questions answered and included on this audio download are shown below.

• What needs to be considered when creating a character for licensing?
• What should I say when leaving a message for a licensor or manufacturer?
• As a photographer, how would I decide if licensing is for me?
• How many sales sheets should be sent to a manufacturer in a presentation?
• What should I do when I am not getting the results I want from my agent?
• How long does a manufacturer keep presentation samples on file?
• What are some standard royalty rates?
• What is the best way to find out what a buyer is looking for?
• Is it ok to send artwork on a CD as a presentation?
• When creating a bio, what should be included?
• Is it true that calendars are the hardest products to license?
• Will an agent charge extra commission for overseas work?
• And more…

Audio Download (1 Hour)

Price: $10/USD

This audio download allows you to listen in on a "live" Q & A where artists ask the questions and J'net provides all the answers! Some of the questions answered and included on this audio download are shown below.

• How do you create art licensing collections?
• What should a collection consist of?
• How do I know when my portfolio is ready?
• What is the difference between an original, a knock-off, and public domain art?
• When do I need a copyright and/or trademark?
• How do you know if a company is actually selling products worldwide, or just wants worldwide rights?
• How do you prepare for trade shows?
• How should an artist present themselves professionally at a trade show?
• Do manufacturers prefer to work directly with artists, or through their agents?
• How do you deal with copyright violations?
• Where can I find a copy of a non-disclosure letter and when do I use it?
• Should I do an art blog or focus on my art?
• And more…

Audio Download (1 Hour)

Price: $10/USD

This audio download allows you to listen in on a "live" Q & A where artists ask the questions and J'net provides all the answers! Some of the questions answered and included on this audio download are shown below.

• How does art licensing work?
• How do you find manufacturing companies in various product industries?
• Is there an end date for an open-ended clause in an agent contract?
• How do you get started in character licensing?
• If you are new to art licensing, how many collections should you have?
• Which colors should I use and/or avoid for best reproduction?
• How do you deal with clients that may be filing for bankruptcy?
• What is a reasonable length of time for a contract with an agent?
• Is it necessary to have a style guide created?
• Can products which require significantly more design work demand higher royalties?
• How do you find reputable licensing companies?
• How can you spot the current trends?
• Should you share a booth with another artist at an art show?
• And more…

Audio Download (1 hour)

Price: $10/USD

This audio download allows you to listen in on a "live" Q & A where artists ask the questions and J'net provides all the answers! Some of the questions answered and included on this audio download are shown below.

• How many product categories should I focus on when first starting out in art licensing?
• How do trends originate?
• How many manufacturers in specific categories should I sent samples to at one time?
• Should art licensing contracts state that the manufacturer is liable for the safety of the product?
• How do you contact a manufacturer to request a catalogue of what products they put out?
• Is there an advantage to exhibiting at two or more trade shows?
• What is the normal time period to sign over the licensing rights to a manufacturing company?
• How can you increase your chances of being licensed?
• What role does attitude play in obtaining an art license?
• When should seasonal and holiday materials be submitted to a manufacturer?
• And more…

Audio Download (1 hour)

Price: $10/USD

This audio download allows you to listen in on a "live" Q & A where artists ask the questions and J'net provides all the answers! Some of the questions answered and included on this audio download are shown below.

• How do you handle the estate of a late artist in regards to licensing their artwork?
• Is it possible to do ‘work for hire,’ as well as licensed art for the same company?
• Can illustrators have multiple licensees?
• What does a brand mean in art licensing?
• Can art be a brand in the eyes of the manufacturer?
• What are the most important qualities an agent looks for in a new artist?
• What are the most important qualities an artist would want in an agent?
• Should your agent have a booth at trade shows?
• What should you do when an artist you represent has had numerous rejections from clients?
• How can an artist make their agent’s life easier?
• Can an artist have more than one agent?
• And more…

Audio Download (1 hour)

Price: $10/USD