All Art Licensing

Updated Online Class Schedule for Fall 2011*

*classes are taught online by J’net Smith of All Art Licensing, unless otherwise specified.

The Manufacturer Mindset - Creating Artistic Collections Manufacturers Will Want to License!

This recent LIVE event got rave reviews, why not purchase the audio for yourself?

This testimonial is from Joan Beiriger, who is known for her own informtive art licensing blog: "Hi Jeanette and Dana, As you know I missed listening to the second session via the phone and really appreciated getting the audios of both. They were really clear and good quality. Wow, I was blown away with the information and examples that you provided in the Manufacturers Mindset course. In the first session, you did an outstanding job in the handouts and explanation of what manufacturers look for in art. And the second session was even better! It brought everything together in how artists should provide art collections and product mock-ups to manufacturers. Since I've studied the licensing industry for years, I kind of knew everything you spoke of. But your visual examples and detailed audio descriptions made it REALLY clear. Now I'll be able to use that information to make my art collections and mockups more licensable. I'm so glad that I took your course!!!"

The Manufacturer Mindset Course Description:

This intermediate level course is based on sound principles, proven techniques and current real life examples from the art licensing trenches that artists who are already make a living know. Learn from both the licensor (agent/property manager) and licensee (manufacturer/retailer) perspectives and MAKE THE SALE!

This class will be taught by two very experienced licensing industry veterans: J’net Smith, All Art Licensing founder/owner, with Dana Grignano, former Art Acquisition and Licensing Manager from Current.

Dive into the ‘Manufacturer Mindset’ like never before and step by step, learn to turn your art into the collections that manufacturers will look twice at and then license without compromising your integrity!

The Manufacturer Mindset Topics will include:

How and why manufacturers work the way they do
Who and how manufacturers make art licensing decisions
The creative process and developing product lines for manufacturers
The BEST way to pitch presentations and portfolios
How a retail presentation differs
Negotiation techniques for closing those elusive deals
How to work with manufacturer’s when the contract is completed
Worth the price of the course alone…our invaluable product development checklists, guidelines and tips

Dana Grignano Biography

If you want to receive emails about our 'live' classes, please register here.

* Required field

“Jeanette's presentation,"30 Dirty Secrets of Art Licensing", was a great success at the October 2010 Seattle Graphic Artists Guild workshop. The participants' showed their appreciation in the following comments comments. "I liked the info about current biz climate and resource sharing" "valuable information. Great speaker! Honest & knowledgeable" "Jeanette was genuine and generous with her expertise and information. She was able to reach diverse needs and backgrounds of the artists in the room" "This topic is not available other places"”

-Kim Bateman, Chapter Administrator, SPGA/Seattle Chapter Graphic Artists Guild

“After having taken all the online art licensing classes J'net Smith offers, I feel that she has helped me to better understand what it takes to license art, feel increasingly confident about how to pursue the art licensing business, make clear plans and informed decisions about this industry, set realistic goals and expectations, and shorten the learning curve. I would enthusiastically recommend J'net and her teaching to artists considering the art licensing field. In taking her classes they can be assured of thorough preparation in a professional manner. J'net is a deep well of information, resources, and positive energy.”

- Leyla T., Vermont

“Since I knew that product mock ups are definitely part of any presentation to potential manufactures, and that my time is better spent creating the art rather than the product templates, I purchased the PCLS Collections and Presentations Package. This package exceeded my expectations. J'net includes a wealth of useful information that I refer to again and again. Plus the visual index makes choosing and deciding which categories are a fit for which collection is really a time saver, and for me, an idea generator."

- Jamie S., Wisconsin

“I have successfully negotiated my first licensing deal and contract with the help of your presentation and my attorney. Having this information has already helped me negotiate a larger advance than I would have originally gotten. It was great having the averages on licensing last week to make sure I was on track with my percentages for royalties.Thanks again for having this wonderful four-part seminar! (PCLS Class Package 1-4)”

- Alicia L., South Carolina

“Every artist should take advantage of this information, which is not readily available elsewhere. If you are an artist that’s truly serious about your career, get yourself educated and let J’net share her knowledge with you!”

- Maria B., California

"Taking the Licensing Course with J'net was one of the best moves I have ever made in my Art Career. J'net not only teaches you, but instills a new belief in you and your career that others simply cannot match! I must say this training is an experience that will benefit your career in a way that no other course can. It is the best training I have ever received! “

- Elle H., Canada

“I must say how FABULOUS your course has been! Thank you for all of the terrific information. Thanks for sharing your wisdom with others.”

- Megan H., Pennsylvania

“What can I say J’net ...... you stimulate thinking and the thought process, encourage one to go forward to the next level with energy and enthusiasm.”

- Liane W., Australia

“I have learned so much from J’net for growing and promoting my art licensing business. It’s all in the details and she provides the details – all usable and easy to understand information that you can immediately put to use. I consider her my guru for art licensing!”

- Phyllis D., Alabama

“Thanks you so much for a terrific class! Although we are pretty far along with our product licensing goals for our property, the information on leveraging our exposure and PR was invaluable! I know we have lots of work ahead, but now I have a clearer direction in which way to head. And the bonus of Tom Wilson's visit was really cool!”

- Ronnie W., Minnesota and Florida

“I took classes PCLS 1 - 4 and I have one word to describe them: Wow!! I was hesitant to take the classes because I thought I knew a lot about licensing already. It turns out I knew very little before I took the classes and now I know a ton. I found the classes very thorough, jam packed with info, and very easy to understand. As I listened, I felt like I was eavesdropping on someone spilling the secrets of the business of licensing. Thank you so much for sharing your expertise.”

- Mary Beth C., Rhode Island

“For us newbies, J'net handily fills in the blanks. And all this after only the first session! You hit it out of the park! Thank you!”

- Stan T., Oregon

“I really enjoyed and understood your class......it was so clearly laid out and your knowledge and good humor were an added plus.”

- Jennifer C., Washington

“We are really getting our money’s worth from you.”

- Patti R., California

*Name
*Email